BlingItYouself.com's parent company General Bead has been serving beaders, costumers, designers and craft enthusiasts in California for over thirty years. Our clients have included figure skaters such as Brian Boitano and Kristi Yamaguchi, professional ballroom dancers and design professionals of all inclinations. We have two retail stores- our flagship store located in the SOMA district of San Francisco and another retail outlet just ten minutes South of San Diego.

General Bead carries over 30,000 items including a very impressive selection of Swarovski crystal, semi-precious, sterling, and a very unique selection of Czech glass beads. We directly import from all over the world, providing our clients with quality product at incredible prices. Our employees are well versed in the arts of beading and blinging and can provide guidance with almost any project. We do all of this to bring you an excellent and unique shopping experience, unlike one you'll find at any other beadstore.

For craft enthusiasts, our San Francisco store is like a magnificent psychedelic candy shop. Bright colors and funky music set the mood for the most tantalizing bead experience you've ever had. Beyond the thirty thousand regular items we carry, we have a second floor dedicated to our more unique goods: vintage sequins, vintage German glass, out of production Czech glass and the largest collection of Czech glass buttons on the West Coast. Our clients come from all over the world to visit us. Many of them regularly. Be sure to make time for us on your next trip to San Francisco.